Holiday Email Template
- Client: iContact
- Creative Format: Email Template
- Objective: Customer engagement
Archive for January 2011
Social Post Landing Page
- Client: iContact
- Creative Format: Landing Page
- Objective: Customer engagement
Business Fuel Website
- Client: iContact
- Creative Format: Blog / CMS
- Strategy: Dynamic data base driven with a flash interface
Why the “Above the Fold” Design Could Lead to a Bad First Date
If you think of dating as a metaphor for direct response marketing
If you work in my industry, online marketing, and specifically direct response marketing design, there is a mantra and even an acronym for elements being above the fold (ATF).
It is a term that has been carried over from the newspaper print world where the most important piece of information or an enticing image had to be above the line where a newspaper would naturally be folded in a newsstand; the purpose then was that if you enticed them enough, they would buy the whole paper. View Full Portfolio Piece
