Defining Your Specific Value Proposition

In the Heuristic we are using:

C = 4m + 3v + 2(i-f) – 2a

Wherein:

C = Probability of conversion
m = Motivation of user (when)
v = Clarity of the value proposition
i = Incentive to take action
f = Friction elements of process
a = Anxiety about entering information

View Full Portfolio Piece

This article is the first in a series of articles to help readers use some of the best practices for Direct Online Marketing Design.

Small businesses delving into online marketing often take for granted how important design is to an overall online marketing campaign.  If you are going to succeed you’ll need to tackle the sometimes daunting world of online marketing, from email to websites to social media, it is the fastest growing advertising channel.

View Full Portfolio Piece

I am a direct online marketing designer; I have focused on this aspect of design for more than 4 years. I developed this guide to help me take a project from the inception to a polished campaign, ready to be sent in an efficient manner.

I think of it as a project road map and it has helped me from getting lost many times in the past.

View Full Portfolio Piece

Seen also on the iContact Blog

In this post, I will use Twitter as a microcosm, or case study, for how to separate your personal and professional identity online, and how this applies to corporate communications and marketing of one’s business. View Full Portfolio Piece